Questions every business should answer

I recently read the book Zero to one by Peter Thiel and I want to add here an idea so I won’t forget about it.

He talks about seven questions every business should answer. They are what could make a business succeed or fail.

  1. The engineering question: Can you create breakthrough technology instead of incremental improvements?
  2. The timing question: Is now the right time to start your particular business?
  3. The monopoly question: Are you starting with a big share of a small market?
  4. The people question: Do you have the right team?
  5. The distribution question: Do you have a way to not just create but deliver your product?
  6. The durability question: Will your market position be defensible 10 and 20 years into the future?
  7. The secret question: Have you identified a unique opportunity that others don’t see?

Get them right and you will have a better chance at building a successful company.

business